Both images show clearly something stuck in the teeth of the two men, however, the print draws your attention to a much more interesting fact. When first looking at the advertisement the eye is naturally drawn to the food that is glaring the audience right in the face. The print points out that there are much bigger issues in these two photos. The photo on the top the woman's hand has six fingers and the print reads: Not even a six fingered hand gets more attention than a mouth without care. In the bottom picture the hand on the man's shoulder seems to be coming out of thin air, as the woman's arms are clearly at her side. It's interesting that Colgate had the awareness to put in this photoshop mishaps with the confidence that the audience would notice the lack of flossing first. This is a great way to present a relatable issue to an audience.
I saw this ad a while ago and I thought it was so effective. I think everyone is self-conscious of having food stuck in their teeth, so its very relatable to the audience. At first, all I noticed was the stains on the models' teeth, then I finally saw the six fingered hand and the hand that isn't even supposed to be there. I liked how they used photoshop to alter these pictures and show how particles in people's teeth are a bigger distraction than 6-fingered hands in some cases.
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