During the Oscars Samsung aired an advertisement with a famous YouTube personality named Casey Neistat. In the ad he acted like he was accepting an award on behalf of the unmentioned filmmakers. This was a very interesting way to advertise during the Oscars because the ad criticized its elegant nature. It was also very inspiring because it said that anyone can be a filmmaker.
Multiple Samsung products were featured in the ad including 360 cameras and cell phones. Casey Neistat has done other promotional work with Samsung but this is his first full TV spot. This was perfect for him because he is a very big personality from YouTube and he shoots a lot of videos with his phone. His philosophy is that the easiest thing to shoot video with that gets the job done is the best tool to use.
The whole advertisement was risky because it criticized the people accepting awards on TV just before it aired. People could have been angry with Samsung but I think the company pulled it off and made a very compelling message.
What do you think? Was this ad effective or was it too critical of the Oscars and the people who run it?
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