Lifebuoy Soap, Scotch Tape, and Bose Noise have taken an effective approach in each of these advertisements: Humor.
With the help of a cute, yet oddly loaf-of-bread-shaped Pug dog, "YOU EAT WHAT YOU TOUCH" allows the audience to realize that remembering to use soap after petting your furry friend, may actually be a clever idea. He's cute and cuddly, but not quite as tasty.
Look out for that...waterfall?
Rather dramatically,
Bose Noise places an innocent man in the path of the Niagra Falls. Would this scenario really happen??? Probably not, but the dark humor used here effectively shows just how strong Bose headphones truly can be. Strong noise pollution calls for a strong set of head
phones. Buy Bose.
A roll of Scotch Tape can do wonders, according to this advertisement. Dramatic humor is used to persuade the audience to buy Scotch Tape. Instead of taking a few small bushels of hay at a time, why not take the whole entire bundle in one fell swoop? The average person should know that Scotch Tape cannot hold this much weight, but it still gets the point across.
One strip of tape just may be all you need.
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