The Campbell's Soup Snowman commerical has become a timeless winter classic ad. It has lasted, and remained a popular holiday commercial, for since 1995. It fits the brand, and the image it has created; the commercial is wholesome and sincere focusing on warmth and family. The snow melts when the little boy warms up after being served some Campbell's soup. It plays on nostalgia of playing in the snow, the holidays and family which appeals to both children and adutlts, espcailly mothers. Its appeals, to audiences emotions and holiday sentiments, make this commerical timless.