"No."
"Oh, really? It's awesome. She's dancing around and it goes through the decades and she has all these great costumes. It's hard to explain, but it's great!"
This commercial is from 2002 and many of us still remember it. This particular upload has almost three million views.
Today, the "have you seen that commercial" conversation has changed, thanks to YouTube and other media hosting sites:
"Do you remember that Pepsi commercial with Britney Spears?"
Today, the "have you seen that commercial" conversation has changed, thanks to YouTube and other media hosting sites:
"Do you remember that Pepsi commercial with Britney Spears?"
"No."
"Oh, really? Here, I'll get it up on my iPhone right now!"
OR
"Oh, really? I'll put a link to it on your Facebook wall."
Huge corporations, such as Geico or Pepsi have their own YouTube channels that hold all of their promotional videos and advertising content. These videos get hundreds of thousands of views. The use of YouTube creates a new platform for "television" advertising. YouTube also creates a new opportunity for advertising because there is no 30 or 60-second time limit. Some advertisements, such as Jennifer Aniston's SmartWater ad, are created FOR YouTube. The longer time allotment allows for more explanation, a more developed plot, and further details.
YouTube has done much for music videos as well. This OK Go video for "Here It Goes Again" started as a viral video (Look for the front left guy stumble around 0:58). Weezer's video for "Pork and Beans" is comprised of content from viral videos, launching itself into "viral" status.
It is unclear if the increased exposure translates into increased sales, however.
Advertisers now have an extra incentive to create quality commercials because they may forever be caught in the throngs of online content, thanks to YouTube.
OR
"Oh, really? I'll put a link to it on your Facebook wall."
Huge corporations, such as Geico or Pepsi have their own YouTube channels that hold all of their promotional videos and advertising content. These videos get hundreds of thousands of views. The use of YouTube creates a new platform for "television" advertising. YouTube also creates a new opportunity for advertising because there is no 30 or 60-second time limit. Some advertisements, such as Jennifer Aniston's SmartWater ad, are created FOR YouTube. The longer time allotment allows for more explanation, a more developed plot, and further details.
YouTube has done much for music videos as well. This OK Go video for "Here It Goes Again" started as a viral video (Look for the front left guy stumble around 0:58). Weezer's video for "Pork and Beans" is comprised of content from viral videos, launching itself into "viral" status.
It is unclear if the increased exposure translates into increased sales, however.
Advertisers now have an extra incentive to create quality commercials because they may forever be caught in the throngs of online content, thanks to YouTube.
I agree with you in that advertisers have an extra incentive to create quality commercials. At the same time, they have to be extra careful with what they create because once it is released there is a 101% chance that it will be uploaded to YouTube in a couple of hours. It is truly fascinating what YouTube represents today. Just like Geico and Pepsi, talk shows like the Ellen Degeneres show also have their own YouTube channels. We can easily find the highlights of every day's show with minimum commercials. YouTube even gives the option to skip a commercial after 5 seconds. This makes me wonder, Is it effective to advertise on YouTube if the viewer can skip through most of the ads? How much are companies willing to pay to advertise on YouTube?
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