Procter & Gamble Thank The Mothers

According to an article released on April 16 by The New York Times, Proctor & Gamble are about to release their largest ever campaign, "Thank You, Mom". It focuses on the Olympians mothers and what they have done to raise their children. The company has a partnership with the Olympics until 2020, which explains the focus on Olympians. The advertisement will have several different versions, due to where the ad will be shown. The mediums that this campaign will use are digital media, print and television ads and a mobile application. All of these mediums reach all generations of women, young and old. The interesting part to be noted about this campaign is that it is the first campaign by Procter & Gamble to use online advertising, instead of beginning with traditional media. Not only will the mothers be praised, but the fathers will also get their glory when Father's Day comes around.

source: http://www.nytimes.com/2012/04/17/business/media/mothers-get-the-glory-in-procter-gamble-campaign.html?ref=media