Taking a Huge Leap Forward

In todays world there is one subject that has been under question for some time now.  This topic is that of gay marriage.  Should gay people be allowed to be legally married.  While not all states allow such a unity, some states do such as New York and Washington.  This is a topic that has everyone buzzing from politics to actors to everyday people in a grocery store.  Although a lot of people seem to step up and offer their opinion on the subject matter, individual companies and products rarely say anything regrading this topic.  One company that decided to take a stand it Amazon in their new commercial promoting the Kindle.

This commercial displayes a gay married couple at the beach interacting with a straight matrried couple.  It is showing them as normal people on vactaion and nothing moire.  It was such a simple and non-pushy way for Amazon to put a view out on this subject.  It is simple enough not to anger too many people but powerful enough to catch the attention of eberyone who sees it.  Could this one simple commercial open the doors for more companies to follow and put their view on this subject out there?  I guess this is something that we will have to wait and see. For now it is a huge leap forward for advcertising.