Monday, March 24, 2014

Pepsi Aiming to Revolutionize Interactive Ads

We've all seen bus stop poster ads, and rarely give them more than a glance unless they are truly eye-catching. A new interactive campaign for Pepsi Max has people doing double takes as they think meteors are crashing down and UFOs are flying over the streets, when really all they are doing is looking at a projection of the street through a bus stop window.
It's an interesting (and pricy) concept that's been done few times, and although it may not be as realistic as they make it seem in the YouTube video, it's still entertaining to watch. It is successful in making people interact with the brand and it is much more appealing than a simple poster. Pepsi makes an interesting step towards the future of advertisements, and it makes you wonder how realistic these interactive ads will become.
Watch the video of the ad below:

Posted by at 3:45 PM

2 comments:

  1. UnknownMarch 27, 2014 at 4:34 PM

    I think this idea is brilliant! Not only did they get people involved who were at the bus stop, but also people saw the effect through social media and picture taking. Pepsi did a good job getting this ad out and using the element of surprise.

    ReplyDelete
  2. UnknownApril 15, 2014 at 8:56 AM

    There are different ways of being creative in advertising, but working for a huge client like Pepsi would be great! Being creative on a budget (or even a complete lack of one) brings it's own challenges that can be incredibly rewarding. I think I speak for any creative in the industry when I say that having practically unlimited resources would be a dream come true. That kind of creative freedom is definitely on show here. Great ad/installation.

    ReplyDelete

Subscribe to: Post Comments (Atom)