Taco Bell recently announced that they would begin serving breakfast with an entirely new breakfast menu. In order to compete with other fast food places like Burger King and McDonalds, Taco Bell came up with a new menu that includes a waffle taco, an A.M. crunch wrap supreme, cinnamon bites, as well as other items. In an effort to establish themselves as a fast food place with a respectable breakfast menu, Taco Bell gathered some very interesting testimonials…
Everyone knows the name Ronald McDonald is synonymous with fast food and has been since McDonalds was founded in 1940. Upon hearing the name said out loud a certain image comes to audiences minds:
In this commercial for Taco Bell's breakfast, they found people across the United States with the name Ronald McDonald and had them do a testimonial about what they think of the new breakfast items. Taco Bell helped create the idea that even McDonalds enjoys the delicious new breakfast items that Taco Bell will be offering, starting at 7 am. Although Taco Bell is a little late to join the fast food breakfast scene, this advertisement does a great job of catching audiences attention, while also legitimizing their new Breakfast Menu.
I think Taco Bell's campaign is pretty clever. I too agree that this does capture the audience's attention (this could be due to its passive aggressive message as far as using the name "Ronald McDonald"). Very cool idea, I have already heard about Taco Bell breakfast everywhere and it just started a few days ago. Wonder how it'll compare as far as consumer response goes in comparison to McDonald's breakfast...
Taco Bell targeting Ronald McDonald is pretty genius. Without actually seeing the Ronald McDonald's that they used, one would think that McDonald's was somehow associated and that would definitely spike someone's interest. The ad is pretty attention grabbing, however I don't think I'll be trying Taco Bell's breakfast.
These ads are a great example of how to do competitive advertising without being overly aggressive. Gets the message across and advertises the product without making bad blood between competitors.
I think Taco Bell's campaign is pretty clever. I too agree that this does capture the audience's attention (this could be due to its passive aggressive message as far as using the name "Ronald McDonald"). Very cool idea, I have already heard about Taco Bell breakfast everywhere and it just started a few days ago. Wonder how it'll compare as far as consumer response goes in comparison to McDonald's breakfast...
ReplyDeleteTaco Bell targeting Ronald McDonald is pretty genius. Without actually seeing the Ronald McDonald's that they used, one would think that McDonald's was somehow associated and that would definitely spike someone's interest. The ad is pretty attention grabbing, however I don't think I'll be trying Taco Bell's breakfast.
ReplyDeleteThese ads are a great example of how to do competitive advertising without being overly aggressive. Gets the message across and advertises the product without making bad blood between competitors.
ReplyDeleteAnybody here wants a FREE BURGER KING GIFT CARD?
ReplyDelete