Boys
Town is an organization that has a mission to help
children across America that need guidance, compassion and have been living in
fear. With the support of donors,
Boys Town reunites kids with their family, helps find fosters homes for kids
and even provides shelter for those that have nowhere else to turn. Boys Town
operates under the belief that every child and family has the potential to get
better. They provide the right care, at the right time and in the right way.
Each case is important and unique, and they use are many methods to find peace
and healing.
This video showcases kids of different
ethnic backgrounds and generally the same age. The voice over asks you to
decide which child has been abused and abandoned. The ambient music is
uplifting and gives you the feeling that all of these kids are happy and
healthy. The final line is “every child’s story deserves a happy ending” and
they reveal which child came from the broken home. The message here is that
Boys Town really saves these kids and turns their lives around. So much that
you couldn’t pick them out from a line up of kids that grew up in loving homes.
If you have not seen the other
commercials from this campaign, this is a spoiler alert. I have seen three
commercials as part of this campaign but cannot find the others posted online. What
I’ve found out is two more of these kids are showcased at the end and are
revealed as the child helped by Boys Town. You can hear their
stories on YouTube.
I had not heard of Boys Town before
these advertisements but it’s clear by their website and advertisements that
they are making a difference. I feel testimonials are so strong for emotional
and hard subjects such as these. This encourages donations because the public
sees the good work done. A big part of my support for this organization is that
they consider healing families as much as taking children out of bad
situations. There really are different levels of severity in these situations
and it’s important to help parents that want to get better and mend their
families. It’s not a one fits all solution.
Resources:
Another great commercial produced by Boys Town:
http://www.youtube.com/watch?v=OMmXV6RhLIg&list=TLJPkZK6FIq7HKYQ6WwsL_HwNtVrrU5pGV
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