Sofia Vergara, of Modern Family fame, has a new clothing line for women to be sold at Kmart.
The message she wants to portray to her audience is that any woman can and should be proud of how they look and dress to match. To not be afraid to "work what [they've] got." This is communicated through her TV ad, "Many Women," as Sofia morphs into other women who are all wearing her clothing line. As each woman pulls off an outfit, she morphs into another woman of a different shape and color and they each mouth the words to Sofia's dialogue.
The commercial ends with a woman morphing into Sofia, who tells the audience that her line is at Kmart, "So go!"
The ad, created by the Peterson Milla Hooks agency in Minneapolis, shows a variety of Sofia's clothing line as worn by different types of women. This portrays that any woman can "Be proud, be sexy" by wearing her line.
Source: Ad Week
