Sex Sells

In our world today there is a very commonly accepted phrase that "sex sells".  Is this phrase becoming too common and to accepted?  Almost all the ad campaigns, it seems, has a sex angle to it.  From high fashion to food there is at least an innuendo of sex if the ads just doesn't allready come out and slap you in the face with the sexual content. 

This ad which is an ad for a men's perfume is very straight forward with its sexual content.  It is not trying to be something that its not.  This ad is sex and is using sex to sell and nothing more.

The second ad (which is an ad for aclothing line) is still pretty straight forward with its sexual message.  Half naked men and women foundling each other can only symobolize so many things. I find it a bit disturbing that these are the ads that are deemed popular and necessary.  With younger generations being able to see these ads what will they possibly learn for them?  Will they see them and even kno that they are sexual or has these type of images become apart of the visual culture that we give to them?  Yes some look at these images as being art but at the end of the day their main purpose is to sell a product.  I think its time that we start relying less on sexual content to sell things as simple as perfume.