In our world today there is a very commonly accepted phrase that "sex sells". Is this phrase becoming too common and to accepted? Almost all the ad campaigns, it seems, has a sex angle to it. From high fashion to food there is at least an innuendo of sex if the ads just doesn't allready come out and slap you in the face with the sexual content.
This ad which is an ad for a men's perfume is very straight forward with its sexual content. It is not trying to be something that its not. This ad is sex and is using sex to sell and nothing more.
The second ad (which is an ad for aclothing line) is still pretty straight forward with its sexual message. Half naked men and women foundling each other can only symobolize so many things. I find it a bit disturbing that these are the ads that are deemed popular and necessary. With younger generations being able to see these ads what will they possibly learn for them? Will they see them and even kno that they are sexual or has these type of images become apart of the visual culture that we give to them? Yes some look at these images as being art but at the end of the day their main purpose is to sell a product. I think its time that we start relying less on sexual content to sell things as simple as perfume.
That first ad is incredibly shocking! I can't imagine where that would be allowed to run other than adult-content magazines. How would you feel about limiting the amount of sexual ads shown in the public sphere rather than doing away with it? Sex certainly sells, but overly and blatantly sexual advertisements I believe have a time and place that is not in extremely public circumstances (such as national television, etc.)It would also be interesting to examine why explicit sexual advertisements such as these attract certain groups of people - that would be a good research project!
ReplyDeleteThe first ad does seem worse than most; however, it isn't exactly shocking. Sex definitely does sell, or they wouldn't showcase so much of it in advertisements. Even with the most recent Go Daddy and Calvin Klein commercials ran during the Super Bowl, people certainly seem to wear as little clothing as possible not to mention participate in actions you do not necessarily expect to see in ads rather in programs themselves. I do agree in that there is a time and place for everything. You can certainly expect more explicit advertisements the later in the night it gets, but in certain circumstances you absolutely see more of it. (Super Bowl)
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