While this mad-dash has become early-morning routine, so too has opening my web browser and navigating to the authority on all things marketing, media and advertising: Adweek.com.
Many of us have our go-to sites. For me, Adweek is a daily must to see what's buzzing in the industry. Take for example this fun read:
Want to Produce Craft Beyond the Norm? Hire Confident Oddballs
Or this more analytical perspective on:
What Branding Experts Think About Coca-Cola's New Product-Centric Campaign
Or this one... I guess:
Nursery Rhyme Characters Teach Baby CPR in (Quite a Peculiar) Song
- Matt McDermit

