Lilly Pulitzer is a high-end resort clothing brand known for
its brightly-colored, simple shift dresses and airy pieces that are perfect for
a getaway. Lilly Pulitzer was originally started in the 60s by the company’s
namesake, Lilly Pulitzer. She owned her own juice stand in Florida, but was
dismayed to find that all of her clothes were being ruined by stains from the
fruit juices that she was making. To fix it, she started making basic shift
dresses out of bright fabrics and patterns so that the juice stains wouldn’t be
noticeable. Her brand launched into fame when Jackie Kennedy wore one of her
dresses in a magazine shoot.
Given its history, it’s easy to tell that Lilly Pulitzer has
been synonymous with the beach, relaxation, and traveling since the brand’s
conception. The company recently teamed up with JetSetter, a luxury travel
company that helps consumers find the best, most lavish hotels at
Instagram-worthy destinations around the world. They currently have a promotion
where if a consumer books a trip on JetSetter, they will receive a $50 Lilly
Pulitzer gift card to help them fill their suitcase with colorful clothes for
their impending trip.
I think this is a wonderful move for Lilly Pulitzer. Not
many people are aware of their clothes, and I think partnering with a huge
company like JetSetter will help them get their name out there. Not only that,
but JetSetter is a great partnership because it stays true to the Lilly Pulitzer
brand image and history. The company is all about kicking back, relaxing, and
enjoying a few drinks in the sun while wearing fabulous clothes. In my opinion,
this partnership is a match made in heaven.
What do you think about Lilly Pulitzer’s collaboration with
JetSetter?
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