For years, Vaseline has struggled to find a way to get their simple product back on top of the skincare market. They wanted a campaign that would not only put their product back on consumers’ bathroom shelves but also impact society in a major way. So, in June of 2015, they partnered with Direct Relief and launched The Vaseline Healing Project. The purpose of this campaign is to improve the skin health of millions of people living in crisis and emergency situations. They do so by donating Vaseline products and medical supplies to hundreds of clinics and hospitals around the world. Many of these products are placed into relief kits, emergency medical backpacks, and hygiene supply kits to displaced families. They also sponsor dermatologists to go on medical missions to treat patients in resource-poor communities as well as those recovering from natural disasters and other emergencies. In addition, they develop and deploy training for community health workers to properly diagnose and treat skin conditions.
From this campaign, the brand has increased market share after 25 periods of market decline. They have had a global reach of 2.1 million people, with their mission being to help heal the skin of 5 million people by 2020. This is an amazing campaign that has positively impacted so many lives around the world. Vaseline needed to improve their market share, but did so in a way that also improved the health of millions worldwide. This is one of the most innovative and charitable campaigns I have ever come across and I am happy to see that big companies like Vaseline are doing a lot more than just selling a product.
It is really important. People should use a good healthy bath. Otherwise, it can conduct many diseases. You can use different bath aids to make your bath more stunning. It will also give you a relaxing vibe.
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