Twitter Opening Up to Advertising

According to the media source Reuters, Twitter has began to integrate advertising into their social media forum.  The social media site said that they are opening their platform up to third-party management software such as Adobe Systems, Salesforce Inc., Hootsuite, SHIFT, and TBG Global.  

In a blog, Twitter product manager said,"With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale".

In recent years, Twitter has amped up their advertising to allow marketers to target users based on perceived interests and their locations.

 Twitter has already opened up to advertising.  Each time a user on the site retweets or clicks on a "promoted" tweet that is paid for by another advertiser, Twitter gains revenue.  The new application programming interface (API) allows great automation for advertisers who had to previously manually write every promoted tweet. 

In 2013, Twitter's revenues are expected to grow by at least 90% up to $545 million according to an eMarketer.  The same eMarketer noted that Facebook's API also experienced rapid growth from its API after it introduced it to advertisers in 2011.