Traditionally, advertisers create print, digital, social,
direct-mailing, television and radio components for campaigns. From there
clients and advertisers alike will review and shipped each component to its
respective market. For example thirty and sixty second TV spots are shipped to
the local stations. While Facebook posting are crafted with minimal copy in
order to meet social advertising standards.
Each industry has its own standards. This forces clients to
spend a great deal of money and advertisers to spend a significant amount of
time, on one campaign.
But now, what if those separate components could be fused to
make one element? Well not to anyone’s surprise but we now we live in a world
where technology can do just that.
1) Videomailers are custom designed to meet your marketing and
communications needs. The medium combines print with video and can be used in
any high value marketing touch point. Each mailer can be customized to meet specific
needs, and incorporated into direct mail, trade shows, meetings, invitations
and more. The media is a fully functional LCD video player and in
itself is re-usable and rechargeable.
Check it out:
How about an interactive, digital and outdoor adverting. Well advertisers have now tacked that to fusing new media components into one product is exactly what Jack in the Box used for its new campaign.
2) Jack in the Box unveiled the world's largest coupon, an 8-story-high monstrosity. And photographs of the coupon are redeemable!The fast-food chain unveiled the coupon, made to promote its new Buttery Jack burger.
The coupon is 80 feet by 25 feet, and as you can see in the video, it took more than 12 people to carry it through Los Angeles to Hollywood's W Hotel. A cellphone picture of the coupon counts as a coupon itself, and can be redeemed for a free burger (until April 1).
Check it out:
3) Perhaps the most powerful thing advertising can do is combine mediums to make a social impact.
The Canadian Fair Trade Network released a new campaign to spread the tragic work conditions across the globe. The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To draw attention to people around the world who are working in unsafe conditions, these remarkable ads tell their stories on the labels of clothes they make. Powerful work by agency Rethink.
The label above reads:
100% cotton. Made in Sierra Leone by Tejan. The first few times he coughed up blood he hid it from his family. They couldn't afford medical treatment and he couldn't risk losing his long-time job at the cotton plantation. When he fell into a seizure one day it could no longer be ignored. The diagnosis was pesticide poisoning. The lack of proper protective clothing has left him with leukemia at the age of 34. He has two daughters. One of them starts work at the factory next year. The label doesn't tell the whole story.
For more advertising hybrids, and your daily dosage of whats new and current visit AdFreak a daily blog of the best and worst of creativity in advertising, media, marketing and design.
The examples you displayed were unique, educational and intriguing. However, I didn't really understand why the coupon for Jack in the Box coupon had to be large but it has obviously attracted a lot more consumers than your typical mailer coupon. The video mailers are really intriguing but my concern lies with the cost and resources that could be wasted with mailer that are so easily tossed in the trash. Although, with advancement for this type of technology maybe make this a more viable and common advertising outlet. I had never encountered any advertising of the sort. Thanks for sharing.
ReplyDeleteThe examples you displayed were unique, educational and intriguing. However, I didn't really understand why the coupon for Jack in the Box coupon had to be large but it has obviously attracted a lot more consumers than your typical mailer coupon. The video mailers are really intriguing but my concern lies with the cost and resources that could be wasted with mailer that are so easily tossed in the trash. Although, with advancement for this type of technology maybe make this a more viable and common advertising outlet. I had never encountered any advertising of the sort. Thanks for sharing.
ReplyDeleteSuperb post it is! I also think that advertising is the base of success of your business. If you have recently launched your brand then you do not have to spend huge amount of money on marketing methods. Rather you can get very good results with three social media platforms and very affordable business text messaging services.
ReplyDelete