Be Together. Not the Same.

Android's new ad features dozens of adorable, unlikely pairs of animals playing together.  It's heartwarming to watch an orangutan trying to catch a dog, a cat helping a dog open a door, or a dog and a dolphin swimming together.  It's quite a departure from the typical commercial, and that makes it memorable.  The joke at the end about being together but not being the same is clearly a jab at Apple's iPhone, the owners of which are sometimes jokingly referred to as iSheep.  It's ironic that after such a cute, innocent commercial, Android finds a way to squeeze an insult about Apple in, and in a way that connects with the rest of the commercial.

But is it effective?  The ad itself is adorable, but it doesn't say much (or anything) about Android.  Most people know about the Android vs. iPhone debate, but for those on the fence, Android wants to use cute animals to sway them.  The problem is, since there isn't any clear connection with Android and animals and there's no plot or storyline to the commercial, people may not remember what those cute critters were trying to tell you.  However, it's certainly a departure from the usual sleek, informational ads for most Android products, so it does stand out as different.  And generally, people like ads that make them feel good - and this one does.

Check out the ad below.