The Power of Social Media

This New York Times' article discusses the negative results of Hallmark pulling a Zola commercial that depicted a same sex wedding.

Hallmark removed all four Zola commercials because of the demands made by a conservative group. The argument made was that the commercials apparently went against the values of the primary audience of Hallmark. After discovering this decision, the internet flooded social media with negative responses.  Not long after Zola decided to retract all their advertising for the channel. Hallmark apologized weeks ago but now Bill Abbott has decided to step down for a network that he has chief executive for almost 11 years has reigned. It is amazing the power of social media and its ability to criticize the discriminatory decisions of a company. Social media has allowed for a two way conversation and that holds companies responsible for their actions. While the conservative group that originally complained about the commercial might be a part of Hallmark's target audience, social media allows for Hallmark's other audiences to have a voice in the conversation as well.

Food and Star Wars

          

            Since the release of the new Star Wars movie, "The Rise of Skywalker," Star Wars themed foods are popping up everywhere. According to Foodandwine.com, Star Wars has been featured in everything as far as Campbell's soup cans, General Mill's cereal boxes, Dole Fruits and Veggies, and Yoplait Go-Gurt. This sponsorship runs opposite to what most people would assume is product placement. Most times, products are included in short scenes of movies to increase the sales of that product. Since the release of the last movie in the billion dollar trilogy, the movie has been added to everyday items. This inclusion in the supermarket will drive sales in both direction. Because shoppers are surrounded by clues of the new movie, they will be more interested to buy a ticket. Those that have seen the movie, will be more excited to purchase an orange or yogurt with their favorite Jedi on it. Thus sales go both ways. 
         Immediately after seeing the new Star Wars movie, I went to the grocery store and couldn't help but purchase vanilla ice cream sandwiches in the shape of the Millennium Falcon . This placement works well, and I could see that it will continue to help boost the sales of movie franchises and their sponsored supermarket products. 
https://www.foodandwine.com/news/star-wars-last-jedi-food-promotions

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