Since the release of the new Star Wars movie, "The Rise of Skywalker," Star Wars themed foods are popping up everywhere. According to Foodandwine.com, Star Wars has been featured in everything as far as Campbell's soup cans, General Mill's cereal boxes, Dole Fruits and Veggies, and Yoplait Go-Gurt. This sponsorship runs opposite to what most people would assume is product placement. Most times, products are included in short scenes of movies to increase the sales of that product. Since the release of the last movie in the billion dollar trilogy, the movie has been added to everyday items. This inclusion in the supermarket will drive sales in both direction. Because shoppers are surrounded by clues of the new movie, they will be more interested to buy a ticket. Those that have seen the movie, will be more excited to purchase an orange or yogurt with their favorite Jedi on it. Thus sales go both ways.
Immediately after seeing the new Star Wars movie, I went to the grocery store and couldn't help but purchase vanilla ice cream sandwiches in the shape of the Millennium Falcon . This placement works well, and I could see that it will continue to help boost the sales of movie franchises and their sponsored supermarket products.
https://www.foodandwine.com/news/star-wars-last-jedi-food-promotions
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