The Power of Social Media

This New York Times' article discusses the negative results of Hallmark pulling a Zola commercial that depicted a same sex wedding.

Hallmark removed all four Zola commercials because of the demands made by a conservative group. The argument made was that the commercials apparently went against the values of the primary audience of Hallmark. After discovering this decision, the internet flooded social media with negative responses.  Not long after Zola decided to retract all their advertising for the channel. Hallmark apologized weeks ago but now Bill Abbott has decided to step down for a network that he has chief executive for almost 11 years has reigned. It is amazing the power of social media and its ability to criticize the discriminatory decisions of a company. Social media has allowed for a two way conversation and that holds companies responsible for their actions. While the conservative group that originally complained about the commercial might be a part of Hallmark's target audience, social media allows for Hallmark's other audiences to have a voice in the conversation as well.