Monday, January 26, 2015
Coca-Cola creates friendship with Friendly Twist video
No other company is quite as good when it comes to making fun new marketing ploys to test with consumers than Coca-Cola. Last year Coca-Cola placed vending machines on college campuses that dispensed Coke bottles with newly designed bottle caps. The twist, as it pans out, is you need to make a friend in order to open the bottle and enjoy the product. This allowed Coke to design a consumer friendly cap that allowed college freshmen to mingle with fellow students and enjoy their product at the same time. Take a look at the video below. What made this ad so successful?
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I don't think anything could capture the emotions of the first day of being in a new place such as college like the beginning of this video. Coca-Cola perfectly tapped into the college demographic in a fun way that also engaged the consumer. This ad was more than just advertising their brand, it was showing their involvement with consumers, which is something that companies shouldn't neglect. This is an awesome video.
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