What's Really in a Name?

(Courtesy of Cargo Collective)

-Talia Kirkland 

What's really in a name?

I mean Jay Z and Beyonce have managed to justify naming their child,Blu Ivy. And close pals Kim Kardashian and Kanye West pulled off naming their new bundle of joy, NorthWest.

But, what about naming your own company, is that somehow different?

If you were asked to develop a name of your own company in one day what would you call it?

Well, I'm no expert but I can relate to this bizarre question. My team and I were given one week to construct a company name for a class project. And I thought to myself this does not add up. Jay Z and Beyonce were given nine months and that's the best they could come up with; and we they have at least a dozen Grammy awards.

So really what is in a name? And how do you name your own company?

A group of young social-media marketers in Paris recently went with Kids Love Jetlag, which joins sister agencies Hello, Sunshine and Furious Monkeys as part of France's eccentric Fred & Farid Group.

After hearing that peculiar name, here is a compiled list of outlandish agency names: 40 Strangest Agency Names.

So now that we know where some of the strangest names come from, where do creative agencies get their names from? Rob and Joe of Cargo Collective decided to analyses the names of some well-known agencies and work backwards, to create this impressively complex Taxonomy of Advertising Agency Names.

Just for fun... lets watch the Ad Game?  (click video below)