How Oreo won the 2013 Super Bowl

While officials were trying to restore power to the Superdome during the 2013 Super Bowl one of the advertising agencies of Oreo, 360i, raced to come up with a social media concept to be used. The result, a fun poke at the power failure, generated over 15,000 retweets and more than 20,000 likes on Facebook. Agency 360i provided a perfect example of how a quick reaction to a specific social event can lead to practically free marketing with the buzz it created. Almost immediately after the tweet news agencies wrote articles on how Oreo "won" the super bowl with their clever ad. So what made this possible? Oreo had a brand team on stand by ready to react to any amazing play or, in this case, a power failure. About half an hour after play resumed Oreo tweeted the "You Can Still Dunk In The Dark" tweet. This should be an example to other advertising agencies that having a get together for these big social events can prove themselves worthy of an excellent marketing idea.

https://twitter.com/Oreo/status/298246571718483968/photo/1