Starbucks has recently launched a new campaign to help people with their communication problems. The ads are entitled "Apology," "Date" and "Kick." They have the sounds of people talking at what could be a Starbucks location, but the people are not seen. Rather, a text message conversation is shown as a text translation of what the people are saying, but it becomes apparent that there is more being said than can be seen in a text.
The focus of this campaign is to push people to meet up instead of chatting in a text. At the end of each ad, the text "Sometimes the best way to connect is to get together," can be seen. It is followed up with the Starbucks logo.
In today's society so many people rely on sending texts as the dominant way to communicate, but this ad clearly illustrates that face-to-face communication is more powerful and meaningful. Starbucks wants you to spend more time sitting in their coffee shop than running around and communicating via text message.
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