In a world where people are glued to their smartphones, what better way is there to connect with customers than to advertise on their phones? More and more these days, brands are reaching out to their customers with apps, popups, and in-app ads. But is this the right way to go?In-app advertisements, in particular, are a double-edged sword. Certainly, it's true that more and more people don't want to pay for games and apps, particularly on Android's OS. To solve this problem, the developers use the advertisements to pay for the app instead. However, there are many people who find these ads incredibly annoying, and sometimes there isn't even an option to pay to get rid of the ads. Even those who wouldn't pay still might get annoyed by the ads and have a negative opinion about the brand or product being advertised.
Does this mean that advertisers should avoid using mobile ads? Not necessarily. It just means that as the trend continues to go this way that they'll have to focus on improving the types of ads the consumer receives on a mobile app and continue to improve the experience. If they can find ways to make it less annoying, whether it be through a different way of receiving the ads or simply just a better, more aesthetically pleasing design.
This is still a relatively new frontier, and there will surely be many improvements to come, as advertisers these days need to be on cutting edge.
I find it really frustrating when I am using an app and advertisements either pop up or they are on the top or side of the screen. As you mention in your post, it can even be annoying especially when I have to constantly exit out of the ad to keep using the app. I know companies need to use this method to make money, but I do wish they could find a new way to use ads.
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