Humor, I believe, is one of the most effective methods of advertising, especially in today's technological age. Being an effective way to reach a target demographic given the ease of sharing such a message through social media, email, and texting, it is relatively simple for a humorous advertisement to go viral.
This advertisement for United Healthcare, created by the advertising agency Leo Burnett, not only communicated important information regarding "making healthcare simple" but explains certain benefits like "virtual doctor visits" all while utilizing humor, which I believe would not be the easiest task -- not often are the terms "healthcare" and "humor" mashed together in a sentence.
Because of humor, people like myself who are not necessarily concerned with healthcare right now (given that I am still a college student for another 2 months... But we don't talk about that) share this video just because it made us laugh, which, in turn, increases the likelihood of the ad actually reaching it's target market.
Video credit: http://www.adweek.com/news/advertising-branding/ad-day-united-healthcare-reminds-us-why-dirty-dancing-best-left-pros-163628
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