Take it from Wikipedia:
The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided. The phrase has been associated with aircraft engineer Kelly Johnson (1910–1990). The term "KISS principle" was in popular use by 1970. Variations on the phrase include "Keep it Simple, Silly", "keep it short and simple", "keep it simple and straightforward" and "keep it small and simple".
To illustrate this principle, here is an interesting ad from a paint brush company -- Purdy
Adweek breaks it down:
This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad
Like the Scandinavian design style that is trending these days, the ad uses a minimal approach to it's messaging. Scandinavian design is typically, cool, clean, and minimalist. Chances are, you probably are attracted to it's style without knowing what it is called. It's style is often used in interior decorating, but also in graphic design.
- matt mcdermit
No comments:
Post a Comment