April 18th -- Tax day. Where's your W-2? Did you correctly file your tax return? Nobody really likes doing their taxes, but fortunately it's 2016 and you have options.
TurboTax, by the developer Intuit Inc, has become an increasingly popular tax program in recent years. Aside from advances and developments within the program, the company's success can be attributed to an effective marketing strategy. Intuit spends a majority of its marketing efforts in the months leading up to tax day and regularly promotes the program's ease of use as well as the credibility of the company.
Their most recent TV advertising campaign features several world renowned mathematicians, engineers, and scientists explaining the step-by-step straightforwardness of the TurboTax experience to a dramatized consumer.
Michio Kaku: Absolute Zero
S. James Gates: W-2
Using celebrity endorsements is a great way to reach and persuade new audiences to try their product, and the comical narrative of the advertisements makes them thoroughly entertaining! After all, it doesn't take a genius to do your taxes.
Check out the whole campaign here!
I have to admit, the TurboTax commercials this year make me sort-of excited to do my taxes. By using celebrity endorsements, with the right mix of humor and instruction/demonstration they have seemingly created the perfect cocktail of a commercial. Because their message is how simple and how easy it is to do taxes with TurboTax, in-turn they compliment the message with a simple commercial.
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