Wednesday, January 27, 2016

Product Placement in Music Videos - Yes or No?

Music videos are definitely not a thing from the past and people do love to watch the music videos to their favorite songs, sometimes more than once. Nowadays with YouTube it is so much easier to access all of our favorite artists music videos and the production for these videos are getting bigger and bigger everyday. Advertisers knew their next step. Why not use product placement in music videos and reshape the balance theory. It is also very common nowadays to even see big music artists rapping about luxury brands, such as Jay-Z in his song "Tom Ford" and Migos who featured Drake on their song "Versace".

Here we see Miley Cyrus on her music video for "We Can't Stop" using an EOS lip balm, which is endorsed by the singer.


In the photo below we can see Lady Gaga in her music video for "Telephone" using Diet Coke cans as hair curlers. The music video not only has Diet Coke feature as a product placement but throughout the video you can find heartbeats earphones, Virgin Mobile, HP, Plenty of Fish, Chevrolet, Polaroid, Wonder Bread and Miracle Whip. Phew... Talk about product placement on this one.


Also below we can see Selena Gomez in her new music video for her new song "Hands to Myself" where you can find as pictured below a product placement for Beats by Dre as well as a BMW motorcycle.


Do you agree with product placement in music videos or do you think it makes it for a "fake" or "polluted" music video? Does an artist endorsement on a music video make you more interested in the brand/product? Also... how much fun do you have trying to pick out all of the brands or products placed on today's music videos? Well.. here is one for you, have fun... Which brands could you spot, comment and let us know!


1 comment:

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