Put Your Best Foot Forward With A Creative Business Card

Recently, we had a project in class designed to advertise ourselves, business cards. As I scoured the internet for examples and fun ideas I noticed that I never really had to advertise myself before, other than a LinkedIn and my Resume. Upon selecting a strategy and printing out my finalized cards I started handing them out after interviews. Many recruiters were surprised that a student would even have a business card and were impressed with this additional work I had done. Some articles I had read during strategy development even suggested that business cards were an outdated way of giving out basic information, not true. Business cards whether creative or personal allow you to make a first impression and represent yourself with a physical object. It is a road map to opportunity. It could lead you to a job, business partnership, or even win you some new customers of your own in the case of owning a business.

When designing your card you have to think about some basics. Who do I want to see my card? Who am I marketing myself to? What do I want to represent myself as? Once we answer some of these questions we have a better understanding of what the card should look like. A phone number, email, name, and title are also indirect requirements when thinking about the text that should be integrated into the card as well. Below are a few examples of some creative business cards and some that allow interactive advertising.

A Financial Management Company

                                         A Cosmetic Surgeon's Business Card

A Yoga Studio's Business Card

Sources: 

http://www.boredpanda.com/creative-business-card-designs/

http://lifehacker.com/why-business-cards-still-matter-and-how-to-effectively-1651222760

Single, Taken or Its Complicated... Client-Agency Relationships

I recently attended a luncheon hosted by a local advertising federation encouraging clients, agency and media hybrids to sit down and listen/ discuss the appropriate relationship for agencies and clients. The panel of agency and client marketing experts proved to be both lively, reaffirming and to my surprise quite startling.

With a B.A. in Journalism some may assume and heck I may agree that I am no expert in the area. However; this luncheon reviled that unlike perhaps many off my millennium cohorts I have quite a traditional expectation of the client/ agent relationship.

Where does one draw the line between what an agency does and what a client does? Does there even need to be a line?

The ad agency is there to solve problems for its clients. The client is there to present the agency with its problems, and when it needs solutions. The types of problems and solutions vary greatly depending upon the client’s business and the ad agency’s area of expertise.

According to a recent Ad Age article, an agency performance evaluation provides a specific forum to address bigger relationship concerns, especially the ones that weren't dealt with in the moment. Typically conducted by either procurement or an external consultant, a biannual or annual assessment isn't about the performance of work -- for example, how much traffic an ad drove to the site. It's not about blame or simply pointing out negatives. It's about assessing the relationship and processes, and determining what needs to be fixed and who's going to fix it. And this type of evaluation can be tailored to all agency types -- from AOR to multicultural to media.

However; if the client-agency relationship is less stable, and more concerns arise than solutions an evaluation may not be the correct way to address the situation. An agency performance evaluation is not a tool for irreparably damaged, broken client-agency relationships.  An annual assessment enables clients and agencies to get out in front of significant relationship issues before they become unsolvable.

Native Advertising

Native advertising "matches the form and function of the platform on which it appears" ("Native Advertising") and is a relatively new trend occurring today.  Because of social media sites,  particularly BuzzFeed, companies are able to promote and publish their own posts "disguised" as a regular post. BuzzFeed makes this very possible, given the general setup of the website. Many believe that native advertising is somewhat subversive and even subliminal, as there is very little to distinguish a promoted, native post from a post by an author of the site. 

Personally, I believe that native advertising is not subversive, but more an intelligent utilization of new media. These companies (usually, as I cannot speak for all media) pay for the post and for their logo to appear with the article. Even though these logos and tags annotating that the companies are, in fact, sponsoring the post is relatively small and unnoticeable, they are still found on the post.

There are three types of native advertising ("Native Advertising"):

1. Closed platforms are brands creating profiles and/or content within a platform, then promoting that content within the confines of that same closed platform. Examples include Promoted Tweets on Twitter, Sponsored Stories on Facebook, City, Vivas and TrueView Video Ads on YouTube. Large publishers, such as Washington Post, have recently started introducing their own native advertising formats.
2. Open platforms are defined by promoting the same piece of branded content across multiple platforms within native ad formats. Unlike closed platforms, the branded content asset lives outside the platform.
3. Hybrid platforms allow publishers to install a private marketplace, while having the option to allow advertisers from other platforms to bid on the same inventory either through direct sales or programmatically through Real-Time Bidding (RTB).

Another example of native advertising (kind of? Maybe?) would be the Reebok store found in Second Life that we discussed in class. Reebok paid Second Life to host their "store" and logo in the game, attempting to drive sales both actually and virtually.

Oh! And if, by chance, you are interested in "13 Obsolete Office Supplies We'll Probably Never Know How To Use," click here.

"Native Advertising." Wikipedia. http://en.wikipedia.org/wiki/Native_advertising

Expanding the Brand Image

When we think Under Armor we think football. We think cleats. We think guys at the gym sweating and lifting. Well, not anymore. Expansion of brand image is something that many companies have taken advantage of in recent years, and the goal of this advertising technique is to reach a larger target audience. Under Armor launched a new campaign with the slogan, "I Will What I Want," geared toward the female athlete. Under Armor has also used female model Gisele Bundchen as a spokesperson for this campaign. Bundchen spread the message that females are strong, as she is shown boxing in her commercial here, portraying that she is more than just a model and wearing Under Armor clothing empowers her to participate in the sports and activities that she wants to. The female market is a growing target audience, especially for sports apparel. Brands such as Nike, Under Armor and Adidas are expanding both their product line as well as their advertising to cater to not only female athletes but non-traditional sports as well.
Promoting their product through a sport such as ballet is a strong branding tactic for Under Armor. With the "Like a Girl" movement and the era of female empowerment, this target audience wants to feel as though their sport matters just as much as football and baseball. "I Will What I Want" follows the trend of female empowerment by using strong females with a story of athletic success through hardship to be the faces of the campaign. The ballet campaign is headline by Misty Copeland, a ballerina who was told she did not fit the mold to be a ballet dancer, but beat the odds and is now a performer for the American Ballet Theatre.
Expanding a brand image to reach a larger target audience involves many different components, including all aspects of the promotion mix. I believe that in order for Under Armor to stay competitive in the sports apparel market, the female audience is the one that they will have to keep major focus on.

The Right Angle

http://mentalfloss.com/article/29463/11-awesome-outdoor-and-interactive-ads

Interactive advertising has become a unique way for a brand to get the attention of consumers while still promoting a company's specific brand or product. People like to feel involved, test products or participate in activities that stimulate their brain or senses. It is no secret that people are busy. Our everyday lives are packed with different things that we have to do and places that we have to go, only making it harder for advertisers to grab our attention as consumers. This means that interactive advertising plays a bigger role in the industry in order to grasp the attention of consumers that are always on the go.
Our client campaign really got me thinking about interactive advertising, and how we could make our bus shelter advertisement stick out, so I started looking at different interactive advertisements online. I came across one that really grabbed my attention. The ad was sponsored by COA Youth and Family Centers, a non-profit organization based in Milwaukee, Wisconsin that is dedicated to serving low income children and families. COA is centered around early child development, youth development and family development.
The COA sponsored ad was aimed at parents to be involved in their children's education, but they made the ad interactive for both the parent and child by making it a swing set. The swing lined up with a ruler so that the parent could explain to the child what angle they were swinging at, therefore teaching them a basic math concept, but doing so in a fun way.
Interactive advertisements such as this one are a positive innovation to the advertising industry. I believe that placement is the most important part of interactive advertisement. This ad would be most effective it was placed close to a school or an area where parents were often together with their children. Interactive advertising is something that allows a brand or a product to be memorable in a consumer's mind. By swinging on this swing, a child is probably more likely to remember a lesson on angles in mathematics than from just reading from a textbook. Interactive advertising is constantly growing, creating a need for creative people to constantly create new ideas to satisfy this trend.

Never Too Late To #BeLikeMike

In the age of digital media acting almost as an overbearing presence of information in our lives, the media platforms that we live with can be over-cluttered and cause downright annoyance. Especially when it comes to advertising.  We have television, we have social media, we have mobile apps, we have games, and we have email/ direct marketing.  We also still have the traditional print and radio platforms to accompany it as well.  Companies and agencies are constantly looking for innovative and exciting ways to create new images and messages for their brands.  Unfortunately, the search for the "next big idea" sometimes leaves consumers scratching their heads and thinking to themselves, "What in the world did I just see?"  

When this happens, I often think to myself about how these companies and agencies approached their advertising in the past.  I think about those simple, unforgettable jingles and catchphrases that surpassed the test of time.  What if companies like Coca-Cola and Nike would just rerun their classic campaigns from decades ago?  Would it land?  Would it confuse people?

Well, one iconic brand did exactly that recently.  Gatorade recently aired a television spot that was popular over twenty years ago.  Gatorade reran the "Be Like Mike" campaign that became one of the most iconic sports commercials of the 20th century.  The remastered version of the popular spot came in light of Gatorade's 50th anniversary and the NBA All Star Weekend.  According to an article by Ad Week, Gatorade will accompany this campaign by launching their legendary Citrus Cooler drink with a retro logo on it at the end of March.

To me, this is the perfect thing for an established brand (like Gatorade) to do in this era of digital media.  A simple, subtle, and strategically placed reminder of the brand's past can really tickle the audience's nostalgic fancy.  It could also really grab their attention.  I'm sure for many people, this Gatorade spot brought back precious memories of their childhood and playing outside in their neighborhood trying to be "Like Mike."  I know it did for me.  Even though I am a little young to remember Michael Jordan playing basketball, I do remember growing up watching him in the movie Space Jam.  Hearing the jingle and seeing the old images of the 90s is a nice little trip down memory lane.  I get this little boost of happiness when I see the ad, and it just makes me want to go outside and do something fun. (and, ahem, drink Gatorade)

Gatorade hit a home run with this.  To top it all off, they incorporated the timeless phrase "Be Like Mike" into a hashtag at the end of the ad.  It ties the iconic marketing of the past, with the social media trends of today.  This builds a bridge between generations of kids who grew up with Michael Jordan, and those who grew up with social media.  A clever and refreshing piece of marketing that I am sure many enjoyed.  Personally, I wouldn't mind seeing more of this.    

Laughing... Even When You Hurt Yourself

Humor, I believe, is one of the most effective methods of advertising, especially in today's technological age. Being an effective way to reach a target demographic given the ease of sharing such a message through social media, email, and texting, it is relatively simple for a humorous advertisement to go viral.

This advertisement for United Healthcare, created by the advertising agency Leo Burnett, not only communicated important information regarding "making healthcare simple" but explains certain benefits like "virtual doctor visits" all while utilizing humor, which I believe would not be the easiest task -- not often are the terms "healthcare" and "humor" mashed together in a sentence.

Because of humor, people like myself who are not necessarily concerned with healthcare right now (given that I am still a college student for another 2  months... But we don't talk about that) share this video just because it made us laugh, which, in turn, increases the likelihood of the ad actually reaching it's target market.

Video credit: http://www.adweek.com/news/advertising-branding/ad-day-united-healthcare-reminds-us-why-dirty-dancing-best-left-pros-163628

Going Viral… ALS Ice Bucket Challenge

In 2014, the ALS Ice Bucket Challenge generated more than $100 million in donations in a single month, a staggering amount considering the organization took in only $2.5 million for all of 2013.  How in the world did this happen?

People literally dumping ice water on themselves all over the nation; for weeks we watched challenge after challenge. Many loved the videos, and were immediately encouraged to join. Others were exasperated, but could not resist the buzz. While some but very few managed to remain indifferent to the entire campaign (my presumption they lived under a rock). With all that being said it would be ridiculous to ignore and preposterous to deny that the ALS Ice Box challenge was one of (if not the single) most successful viral campaigns we've seen in quite some time.

The science behind the Ice Bucket Challenge is honestly its simplicity. According to an article released by Forbes Magazine, ideas that are contagious share common characteristics that make them much more likely to be received, acted upon, and spread. The Ice Bucket Challenge’s mission had the right DNA to propagate. It was big, selfless and simple.

The ALS Ice Bucket Challenge demonstrates the power of social media to influence cause marketing on a national scale. The Challenge was a perfect storm of social media, celebrity and grass-roots philanthropy, producing hurricane-strength viral social engagement during the dog days of summer.

Unlike a hurricane, the Challenge showed how social media can be harnessed, directed and managed for a social good. According to Facebook, between June 1 and August 17, over 28 million people have joined the conversation about the Ice Bucket Challenge including posting, commenting or liking a challenge post and 2.4 million videos related to the ice bucket challenge have been shared on the social network.

Important tips for organization's to remember:

The ALS Association’s social media campaign touched upon three very important factors that other nonprofits should make sure to utilize, especially when discussing matching gifts:

1. The campaign made a direct ask.
2. The campaign got followers and non-followers to promote the organization without ALS doing anything further than the initial ask.
3. Relevant stories and photos were shared to make the cause more relatable.

Here is a list posted four months ago sorting out other top viral campaigns:

American Oxygen-March Madness

http://www.ncaa.com/video/basketball-men/2015-03-05/march-madness-rihanna-american-oxygen-promo

The NCAA created a promotional video for the Men's College Basketball tournament that began on March 17, 2015. The tournament, otherwise known as March Madness to many college basketball fans creates an atmosphere of competition and excitement that people look forward to every year. I found the soundtrack for this video fitting because the NCAA chose the song "American Oxygen." This song has a double meaning in the sense that many fans live for this time of year, to create brackets, and watch the games with their family and friends, but the players live for this moment as well. The game of basketball is like a form of oxygen to them. They work hard all season for a chance to play in the NCAA tournament, which is the biggest stage in college athletics. This video is not only a successful promo because of its soundtrack, but its visual components as well. It displays imagery that fans look forward to seeing, and the moments of the game that keep them on the edge of their seats. What I think makes this video a successful promo, however, is the length. The video is short, only 30 seconds, but it contains all of the valuable information viewers need to know when the tournament is. It sparks their interests, and reminds them why March Madness is one of the best times of the year for a college basketball fan, by stating words like magical and new beginnings, proving that every year of the tournament brings something different, and fans will just have to watch to see what is in store for this year.

What's Not To Love About A Puppy?

This isn't your childhood Tomagotchi. Nope, it's Pedigree's interactive advertisement.

This advertisment isn't necessarily about showcasing Pedigree's product, but connecting with the audinece. You can throw a ball for the adorable little Golden to chase, pet him or her, and feed him or her food. Pedigree, of course. In this case, however, their audience is much larger, focusing on anyone who walks by the sign and wants to pet a virtual puppy. Whether it's a mother with two kids and three dogs or a 75-year-old man with ten cats and five puppies, this ad looks to engage anyone passing by. These people will then, of course, talk about how creative and fun this sign was. It isn't about directly selling this product, but making this product resonate and stick with their audience.  Retention of an ad, obviously, does eventually increase the chance of selling a product, and who wouldn't remember the world's most adorable poster?

https://interactiveoutdoor.wordpress.com/2011/12/30/10/

Size and Package Matter- Product Packaging Plays an Important Role in Marketing

Throughout my college years, I began to notice my personal style changed drastically. Gone were the days of spending hours at the mall, hopping from store to store. Somewhere in between junior year and senior year my weekends seemed to shrink, size changed and my taste in clothing did as well. I traded my weekends at the mall for Saturdays at the library, and with that I stumbled upon my new “mall,” the vast world of online shopping.

I fell in love.

I could virtually hop from store to store and explore new trends and old favorites. However; as I aged I began to notice that there are many subtleties to the presentation that creates the “wow” factor with customers. One such area that not many business owners take into account is the packaging. In this case, I am talking about the packaging for shipping and fulfillment.

Many business owners may see it as a just a box, but to customers, like myself it’s so much more; subconsciously, it’s part of the experience. Likewise, the business can benefit from taking the additional effort into their shipping and packaging to keep costs low, create less strain on employees, and do considerable good for the environment.

When I order expensive or even inexpensive items online I expect for companies to treat my items how I would. I recently purchased a few work items from an expensive women’s retailor, a splurge to say the least. I was surprise to find that the company did not package the items in any fancy tissue or packaging; however I did appreciate the simple quality of the package. The day the shipment was delivered it was pouring raining I of course do not arrive home until late in the evening. I was devastated to think my expensive clothes would be ruin by the rain, but to my surprise the clothes were so carefully placed in two boxes an outer and smaller inner box completed with plastic lining to protect the clothes I was pleased. I removed my clothes from the package and they were dry as a bone.

A major benefit of packaging is the design. The design creates a subconscious bond to the brand which improves the visibility. Not only do individuals take notice on the outside but by customizing the box you actually create an experience upon its own, which has become the “thing” now called unboxing. A great feeling of unboxing can continue to drive up the emotion of the consumer, upon receiving their package, which carries over to the enjoyment with the product. By creating this complete experience a business can improve the chances of a customer returning and sharing those experiences with friends, family, and on social media (further improving buzz).

Unfortunately UNBOXING is not as rewarding for everyone. Check out this UNBOXING fail!

Facial recognition used to fight domestic violence

http://www.adweek.com/adfreak/bruised-woman-billboard-heals-faster-more-passersby-look-her-163297


Public Awareness Campaigns are where some of my favorite advertisements come from. They are specific in the message yet broad with the campaign to appeal to so many people. London's WCRS agency teamed up with Women's Aid and Ocean Outdoor to make a few remarkable digital billboards for International Women's Day. On the billboard is a picture of a battered woman. This amazing technology incorporated uses facial recognition software to track eye movements as well. As soon as one person looks at the billboard the picture of the woman begins to heal. As more and more people look at her the image begins to heal completely. Along the bottom of the billboard is a live feed tracking people who are looking at the billboard currently. Passers-by will be drawn to the moving image and see their face which will bring awareness to the whole billboard. Location services make sure everyone in proximity to the poster will receive a text message encouraging them to donate to Women's Aid.

The purpose of this campaign is to raise awareness of domestic violence and the role of Women's AID along with driving donations. The campaign has already won an Interactive Award in Ocean's Art of Outdoor competition in 2014 as well. Promoting a core message that the more people who notice, the less physical abuse takes place, WCRS hit the nail in the head with this campaign.

What new technology do you think could lead to more interactive campaigns?

Elmo's World

https://twitter.com/sesamestreet/media

Social media really intrigues me. I love looking at different twitter handles, and seeing how different companies promote their products through the different social media platforms. It is interesting how much of an impact social media has on advertising as an industry, and how it can connect to us as consumers. Facebook and Twitter both have features that recommend pages to like or people to follow, all adding to this digital world that is expanding our industry. As I was scrolling through Twitter the other day, I saw a handle for Sesame Street.

 My initial thought was, "Why on earth would Sesame Street be tweeting, the kids watching this show aren't old enough to have a twitter." Then it hit me. Sesame Street's marketing strategy here is genius. They are targeting the parents of the young children of the show, and these parents also fall into a category of people who would have watched Sesame Street growing up. By targeting this group, Sesame Street is not only letting these parents know what is going on with the show for their children's sake, they are bringing back a feeling of nostalgia and bridging the gap between parent and child. Sesame Street has 880,000 followers and tweets photos, videos and messages almost daily. It is cool to see that even a children's show can make a splash within the social media sector.

TED Chooses 10 Advertisements “Worth Spreading”

For the past four years, TED has chosen 10 commercials every year that they believe construct new ideas, divulge true emotions, and inspire (May, 2014). As May writes, “Today’s viewing audiences are far too sophisticated…we want ads to actually speak to us – to connect to our hopes and dreams, to flip our thinking in unexpected ways and to reflect the world we’d like to see around us” (May, 2014, para. 1). She goes on to say that we know this type of advertising exists because we have experienced ads that have made us cry, laugh, and feel a deep sense of connection to the individuals in the ads (May, 2014). 

To continue their tradition, TED selected a panel of TED staff, speakers, and individuals in the advertising industry and asked them to come together to honor 20 advertisements that they believed were innovative and portrayed “smart thinking” in 2014 (May, 2014, para. 2).

Some of my personal favorites include:

Brand: Virgin America

Spot: "Safety Dance"

This ingenious advertisement shows individuals the safety instructions they need for their flight. It is entertaining because it incorporates various dance and music themes, but yet it portrays all of the information that passengers need in case of an emergency.

Brand: Guinness

Spot: "Basketball" 

Initially, when you watch this Guinness commercial you may believe the circumstances of each individual. However, once the piece ends and you understand the motives behind the men who are playing basketball it really embodies what the narrator says at the end of the ad that “the choices we make reveal the true nature of our character” (Guinness, 2013).

Personally, I believe the best advertisements are those that inspire individuals to live a better life, or that create change in the behavior of those who view the advertisement. The ads featured in the TED blog article illustrate how ads can change an experience. For instance, in the Guinness commercial the men did not need to sit in wheelchairs to make the one man feel normal, but they did. When individuals see these ads it can inspire change or even promote thought that would lead to behavior where human beings help each other feel valued and included. Innovative ads can also make the experience of flying more enjoyable by putting what could be a lecture about plane safety into an exciting and music filled video piece. I believe advertisements, when done well, can change human behavior.

Guinness. (2013, Sept. 9). Guinness basketball commercial. YouTube. Retrieved from https://www.youtube.com/watch?v=Au8Y98Rgxbk

May, K. T. (2014, Mar. 14). Ads Worth Spreading: 10 great ads from 2014 that communicate ideas. TEDBlog. Retrieved from http://blog.ted.com/2014/03/14/ads-worth-spreading-2014/

Virgin America. (2013, Oct. 29). Virgin America Safety Video #VXsafetydance. YouTube. Retrieved from https://www.youtube.com/watch?v=DtyfiPIHsIg

“Honor the Treaties” Advertising Campaign

As a freshman in college, I saw Diane Sawyer’s 20/20 special titled “Hidden America: Children of the Plains". The piece follows the compelling stories of a few Native Americans who live on Pine Ridge Reservation. Now, let’s fast forward a couple years to when I discovered National Geographic photographer Aaron Huey’s work on Pine Ridge. Huey, who has visited Pine Ridge multiple times and who has documented and grown close to the people, sought to do something for the Native Americans there. He decided to create an advertising campaign that would bring attention to the Lakota people’s history and would inspire the people of Pine Ridge.

As Huey states, “When I first got to Pine Ridge I didn’t really get it. All of my first assignments were about poverty and violence and gangs. And all of those stories skimmed the surface. And now six years later, now that I know the real story, I realize that mainstream magazines won’t print it. The real story is the history. The history of broken treaties, of prisoner of war camps, and massacres. It’s too hard to look at. It’s too dark; it’s too layered and too painful to fit in between shampoo ads and car commercials. This project has reached the limits of print media…I want to take the images I’ve made over the last six years on Pine Ridge and put them on billboards, in subways; I want to put them on the sides of buses. I want to put them in places where people can’t ignore them” (TEDxTalks, 2011).

Here is an additional video on the campaign:

Huey is working with Shepard Fairey, who created the famous Obama "Hope" advertisement, and Ernesto Yerena, who is another well known street artist. These are some of the ads they have created for this campaign, but more can be found here. 

One of the great aspects of this campaign that I am particularly fond of is the fact that it is not a campaign centered on providing charity. It is an informational campaign that is meant to give the individuals of Pine Ridge a voice. I also support the way that Huey is distributing these images. The fact is, as Huey states in the video, he can create more awareness and establish a movement by putting the advertisements on billboards, in subway stations, and evoking communities to share and post the images where they can than in placing ads in magazines or in other similar locations. Lastly, I find that the images Huey is using for this campaign will really engage the target audience as they are both creative and innovative.

I hope by posting this, you too will now know about the campaign and perhaps even take action to post some of the posters from their site in your area.

TEDxTalks. (2011, May 27). TEDxDU: Aaron Huey Update. YouTube. Retrieved from https://www.youtube.com/watch?v=Xh0J7hyZPmk

Best Advertisement of 2014?

Thai Life Insurance created a commercial called “Unsung Hero” that was named the best advertisement of 2014, according to a YouTube video posted about it online. The ad depicts a man doing good deeds as he goes throughout his day. As the people around the guy shake their heads in disapproval at the man’s actions, the narrator asks what the man is getting in return for these good deeds. The answer is he gets nothing physical in return; there is no money involved and his status in life does not change. He does not become famous. He receives personal satisfaction, love, and positive emotions from those around him as he creates a better world and shows the value of being a good human being.

The ad works not only because the cinematography of the advertisement is aesthetically pleasing, but also because it makes viewers feel that there are humans that can bring happiness and goodness to others. As Grenoble writes, “Here’s to the people who do what’s right. Not for the recognition, and not because they believe it will enrich them financially, but because they know life is better when you pay it forward” (Grenoble, 2014, paras. 1-2).

This advertisement is a reminder that small acts of kindness can help others out in ways that you may not even know. I personally really enjoyed the ad and I think it deserves the title of “Best Advertisement of 2014”. A lot of similar ads tend to be overly sappy, but this ad had the right mix of sappiness, genuineness, and motivation for change. The ad succeeded in portraying how human beings can make a difference in the world just by taking a few extra minutes a day to help another person.

What do you think of the ad? Do you think it should be called “Best Advertisement of 2014”?

Grenoble, R. (2014, Apr. 7). Unsung Heroes Like This Make Us Believe There’s Good In The World. The Huffington Post. Retrieved from http://www.huffingtonpost.com/2014/04/07/thai-ad-unsung-hero-life-insurance-ad_n_5105369.html

VinAy KrishNan. (2014, Apr. 18). Best Advertisement ever-Winner of Best Ad 2014. YouTube. Retrieved from https://www.youtube.com/watch?v=K9vFWA1rnWc