The Right Angle

http://mentalfloss.com/article/29463/11-awesome-outdoor-and-interactive-ads

Interactive advertising has become a unique way for a brand to get the attention of consumers while still promoting a company's specific brand or product. People like to feel involved, test products or participate in activities that stimulate their brain or senses. It is no secret that people are busy. Our everyday lives are packed with different things that we have to do and places that we have to go, only making it harder for advertisers to grab our attention as consumers. This means that interactive advertising plays a bigger role in the industry in order to grasp the attention of consumers that are always on the go.
Our client campaign really got me thinking about interactive advertising, and how we could make our bus shelter advertisement stick out, so I started looking at different interactive advertisements online. I came across one that really grabbed my attention. The ad was sponsored by COA Youth and Family Centers, a non-profit organization based in Milwaukee, Wisconsin that is dedicated to serving low income children and families. COA is centered around early child development, youth development and family development.
The COA sponsored ad was aimed at parents to be involved in their children's education, but they made the ad interactive for both the parent and child by making it a swing set. The swing lined up with a ruler so that the parent could explain to the child what angle they were swinging at, therefore teaching them a basic math concept, but doing so in a fun way.
Interactive advertisements such as this one are a positive innovation to the advertising industry. I believe that placement is the most important part of interactive advertisement. This ad would be most effective it was placed close to a school or an area where parents were often together with their children. Interactive advertising is something that allows a brand or a product to be memorable in a consumer's mind. By swinging on this swing, a child is probably more likely to remember a lesson on angles in mathematics than from just reading from a textbook. Interactive advertising is constantly growing, creating a need for creative people to constantly create new ideas to satisfy this trend.