Social media really intrigues me. I love looking at different twitter handles, and seeing how different companies promote their products through the different social media platforms. It is interesting how much of an impact social media has on advertising as an industry, and how it can connect to us as consumers. Facebook and Twitter both have features that recommend pages to like or people to follow, all adding to this digital world that is expanding our industry. As I was scrolling through Twitter the other day, I saw a handle for Sesame Street.
My initial thought was, "Why on earth would Sesame Street be tweeting, the kids watching this show aren't old enough to have a twitter." Then it hit me. Sesame Street's marketing strategy here is genius. They are targeting the parents of the young children of the show, and these parents also fall into a category of people who would have watched Sesame Street growing up. By targeting this group, Sesame Street is not only letting these parents know what is going on with the show for their children's sake, they are bringing back a feeling of nostalgia and bridging the gap between parent and child. Sesame Street has 880,000 followers and tweets photos, videos and messages almost daily. It is cool to see that even a children's show can make a splash within the social media sector.
This is really interesting... "This" being social media in general. What you wrote about is definitely true, that Sesame Street is targeting the parents via Twitter, but the number of young kids (eh, ages 4-8?) with smartphones and social media accounts is scary. They may have somewhat of a two-pronged target audience with their social media accounts. At least, that would be my guess.
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