American Oxygen-March Madness

http://www.ncaa.com/video/basketball-men/2015-03-05/march-madness-rihanna-american-oxygen-promo

The NCAA created a promotional video for the Men's College Basketball tournament that began on March 17, 2015. The tournament, otherwise known as March Madness to many college basketball fans creates an atmosphere of competition and excitement that people look forward to every year. I found the soundtrack for this video fitting because the NCAA chose the song "American Oxygen." This song has a double meaning in the sense that many fans live for this time of year, to create brackets, and watch the games with their family and friends, but the players live for this moment as well. The game of basketball is like a form of oxygen to them. They work hard all season for a chance to play in the NCAA tournament, which is the biggest stage in college athletics. This video is not only a successful promo because of its soundtrack, but its visual components as well. It displays imagery that fans look forward to seeing, and the moments of the game that keep them on the edge of their seats. What I think makes this video a successful promo, however, is the length. The video is short, only 30 seconds, but it contains all of the valuable information viewers need to know when the tournament is. It sparks their interests, and reminds them why March Madness is one of the best times of the year for a college basketball fan, by stating words like magical and new beginnings, proving that every year of the tournament brings something different, and fans will just have to watch to see what is in store for this year.