With real-time virtual reality as an up and coming trend, some companies are beginning to utilize the new platform. Expedia did a wonderful job incorporating the 3-D cameras into a campaign they did with St. Jude Children's Research Hospital in Memphis, Tennessee. These sick children aren't able to explore the world like any ordinary kid. They spend most of their days surrounded by hospital walls and doctors. Expedia wanted to give these kids the opportunity to explore the world with them. A temporary 360-degree system was installed in the hospital so patients could be virtually transported to places all over the world. This touching ad is enough to get anyone to appreciate the brands values.
To learn more, both Adweek and Adage covered the story.
http://adage.com/article/behind-the-work/expedia-takes-sick-children-thrilling-real-time-adventures-leaving-hospital/303218/
http://www.adweek.com/news/advertising-branding/ad-day-expedia-builds-gorgeous-vr-room-help-sick-kids-travel-world-170343
This is such a unique campaign, I would have loved to be a part of the brainstorming process. I think it's the perfect way to combine the brand's travel aspect with a charitable organization. On top of the face that it is creative and engaging, it's also heartwarming. Way to go Expedia for illuminating an illness and coming up with a creative way to actually help these children.
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