Wednesday, March 23, 2016

Look Up

I'm sure all of us have experienced the sudden anxiety of being separated from a cell phone, whether its from losing it in bed or going downstairs for one minute to get a glass of water. "Did someone text me? What am I missing on social media right now?" Some of us even experience what is called "phantom cell phone syndrome".. thinking that your phone is vibrating but it's really just an itch in your body sending an incorrect message to the brain that your phone is going off in your pocket. We are WAY to attached to our cell phones. Technology is constantly altering how we process information and even interactions with our friends/significant others.

This humorous Coca-Cola ad from 2014 reminds us that there is a whole different world out there in front of us. Maybe it's not so bad to look up every once and a while.



https://www.youtube.com/watch?v=_u3BRY2RF5I
Posted by at 9:17 AM

2 comments:

  1. UnknownApril 14, 2016 at 3:13 PM

    I found this ad very funny and very accurate. Everyday you see groups of people sitting around with no one talking, and all of them staring at their phones. Coca-cola was able to make an engaging and humorous advertisement that goes along with their brand message, while also making a statement about the very common antisocial behavior evident in todays youths.

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  2. UnknownApril 21, 2016 at 6:57 PM

    This is so interesting as an advertisement because it doesn't really mention the product. I feel like it only works because coca cola is already so big and we know it is coca cola just because of the colors. This would be tricky to pull off as a smaller company. But still it is a very unique little product ahaha Also quite useful to bring back human interactions !

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