With competition running high, companies like Pepsi and Coca-Cola are always trying to produce the best advertisements and content to their customers. Pepsi chose it's New York Times Square Arby's location to run it's new campaign because it is one of their most crucial customers. The campaign featured Saturday Night Live's Jay Pharoah to revamp their new(ish) interactive soda fountain machine. The "Spire" fountain originally came out in 2014, but PepsiCo wanted to get more recognition for the "next-generation soda fountain." Jay Pharoah popped up on the soda screen as people would walk up to refill their drinks. What better way to create buzz and interact with customers than a freestyle from a known actor?
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