As technological progress and innovation continue to evolve at a breakneck pace in today's society, trending every more towards creating personalized experiences while still trying to maintain a sense of unity through the use of social media platforms, it's interesting to see how advertising is beginning to adapt along with technology to make the most of new formats.
One new innovation that is gaining a great deal of popularity is personal virtual reality headsets. Virtual reality headsets have technically been around since the mid-1990s, but have more recently become a major fad in the tech industry with the release of The Vive headset in April of 2016, and later Sony's PlayStation VR headset in October of the same year. VR headsets were considered one of the hottest items of the 2016 Christmas season and I can only see them gaining more popularity and prevalence from here.
In response to this trend, the advertising industry has begun troubleshooting prototypes that would allow for 3-D advertising in a virtual reality environment. Notably, earlier this week on February 26th, Adobe announced that it would be showing a project that they're designing for advertising in VR at the Mobile World Congress in Barcelona this week. Variety Magazine covers Adobe's innovation more in depth in the article below:
Adobe is Developing Advertising Solutions for Virtual Reality
From my perspective, I can see VR advertising becoming akin to advertising in video games and PC gaming, but on a far more complex scale. At this point, with the technology being so new, it's difficult to fully grasp what kind of effect this will have on the advertising industry and what kind of innovations this technology will allow for, but it will definitely be interesting to see where Adobe and other software companies progress from here.
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