Recently, it seems like more and more companies are making politically influenced ads. This past super bowl gave us Anheuser-Busch's commercial about their founder's journey to America. The ad was in part a response to President Trump's comments on immigrants. The commercials during the Oscars were not different. The one that stuck out to me the most, however, was the simple commercial from The New York Times. The commercial was the launch of their first branding campaign in many years and focused on "the truth". The ad was very simple and was made up of a white background, a line of text, and audio. It was simple and very effective. The beginning of the line of text was always "the truth" and the rest changed as the commercial went on. The final line of text on the screen was "the truth is more important now than ever". This ad was in response to the President's comments about the organization where he describes the New York Times as "fake news". Ads like these are ways that companies are speaking out against the state of the country and the comments of the president. If recent ads are any indicator, more are sure to come during any television program where the public is watching.
I too believe that many companies are going into the political arena with politically influenced advertisements. To me, the tactic to incorporate politics into an advertisement is to gain word of mouth, these commercials tend to be more of a conversation piece than a message objective to the companies objectives. They want people mentioned their brand in conversation whether or not its in good context regarding the political stance.
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