Barbie: Imagine The Possibilities

Barbie has always been one of those companies that seemed to be setting women back. They are known for creating a unattainable beauty standard for women. People have been saying for years that allowing children to play with these dolls is altering their perception of beauty. The chart below demonstrates the difference between Barbie's measurements and the U.S. Average.

The marketing team at Mattel, Inc. (the creators of Barbie) took this problem and countered it completely. Their new campaign titled "Imagine the Possibilities" follows the theme of following your dreams rather than being a beauty based model for young girls. The commercial below shows a young aspiring professor. The girl is shown dreaming of teaching a real classroom through her play with the dolls. "When a girl plays with barbie, she imagines everything she can become."

 

It is important for companies to keep up with social standards, and the one that Barbie portrayed in the past is obsolete, old-fashioned, and outdated. Mattel did a great job with this campaign. They really hit the nail on the head with the feministic standards that apply to society today. I think it is safe to say that consumers will again begin to view Barbie as a positive influence in our daughters lives.

Visit You Can Be Anything | Barbie to view a variety of commercials in their campaign line that feature similar concepts with different story lines.