Wendys beefs with McDonalds in newly released mixtape

The fast food chain Wendys has consistently shown unique ways that they approach their audience. One can go through their official Twitter and see that Wendys does not approach their customers in the typical way that most businesses conduct themselves on social media. Wendys has been able to reach an audience on twitter by interacting with their audience in personal ways by responding to users in a humorous and whimsical tone that often slights their competition. And their new method of advertising takes this approach to the next level.

On Friday, March 23rd, Wendy's official Twitter released a link to a Spotify page entitled "We Beefin?" which has four songs by "At Wendys." They captioned the tweet with "The mixtape drops now. Not pulling punches. We Beefin'."

The mixtape drops now. Not pulling punches. We Beefin’. pic.twitter.com/H1Rm1ODYC4

— Wendy's (@Wendys) March 23, 2018

In each of the songs, Wendys calls out Mcdonalds on multiple occasions about topics such as their lack of fresh ingredients, by claiming that Mcdonalds serves meals that are fake. Wendys also comments on Mcdonald's ice cream by saying "You number one man thats a joke/ Why your ice cream machine always broke."



Since the mixtape has been released, social media has been going crazy over Wendys marketing stunt. Although there are mixed opinions about the quality of the songs, Wendys achieved their goal of getting people talking about their company and their new rap album. By taking a unique approach with their audience, Wendys is gaining more business because of the personal connection they are making with people. By showing their audience that Wendys is not afraid to have fun on social media and by innovating a new method to reach customers, Wendys allows for their company to develop a strong connection with people in a way that their competitors such as Mcdonalds have not been able to do.


https://open.spotify.com/album/5bBpYxgZ1zm89a6GlnuQHu