FKA Twigs for Apple Homepod

Apple recently released the Homepod, a product similar to Amazon's Echo and the Google Home. In this 4 minute advertisement for the Homepod (which also has shorter versions that have been shown on television) that stars FKA Twigs, she is seen coming home from work on what is pictured to have been a long, tiring, and overall bad day. As she walks into her apartment, she collapses on the couch seemingly exhausted. She then tells SIRI to play something that she likes.

She begins to start feeling the vibe and flow of the song that starts playing, and then the commercial transitions into a dance routine, with editing and graphics added to make the apartment bigger, and then it goes into sort of a trance like dance performed by FKA Twigs. At the end, she is seen laying back down on her couch after the whole dance routine looking much happier and hopeful than she did at the beginning of the commercial.

The whole message and vibe of this commercial is that, no matter how bad of a day you had, the music you love can always turn that around and completely change the mood that you are in. The fact that she says "SIRI, play me something I like" shows that the Homepod can easily play your favorite music for you without you having to do more than tell it to play.

It's a really creative advertisement that plays back to the roots of Apple when they first started advertising iPods and there were always animations of people dancing while listening to their iPods in their commercials.

Homepod Commercial

Old iPod Commercial