Do you prefer advertisements that entertain with dangerous stunts? If so, Hotels.com has got your back. The online room-booking service has teamed with skydiver J.T. Holmes for it's latest ad. In the ad, Holmes jumps from an airplane and proceeds to book a room using Hotels.com. The entire process is finished before he needs to pull his parachute; this is only around thirty seconds.
While exciting, this is not the first time that skydiving has been utilized in the advertising game. Lenovo previously had an ad in which one of their laptops deployed it's own parachute after being turned on right as it fell from the plane, proving how fast their computers are able to start up. Hotels.com has even used skydiving in their previous advertisements, though in Claymation form. Perhaps they felt that the animated commercials lacked verisimilitude, and decided it best to prove their claim that a room can be booked in 30 seconds or less.
Personally, I'm not all that impressed with the ad. As previously stated, the skydiving concept has already been used by another company so it's not as if they are setting any trends. Furthermore, while viewers may be moderately intrigued by seeing a stuntman jump from an airplane, it is unlikely that they will be tempted to book a room using Hotels.com because of it. That said, the ad does a good job of revealing how easily the site can be navigated and rooms can be booked.
See the add for yourself
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