Zara may not be a clothing brand you recognize, but you won’t need to worry about that for long. Zara, with clothing styles much like the Swedish clothing brand H&M, is a Spanish clothing brand that has a handful of shops set up in the states. If you weren’t able to shop in store, Zara opens their online store today, September 7th. The online store will be featuring free standard shipping to all US states or you have the option to pick up your order at a local Zara store. Zara is also honoring free exchanges and returns with their online opening.
Zara has started spreading the word with its twitter hashtag “#DearAmerica” to go along with its new campaign. The campaign ties in with the now launched online store and features an online exhibition of 50 photographers take on the 50 states.
Credits: BrandChannel.com
The #DearAmerica promotion supports the stores activity in social networking, which has been proven to be one of the most lively among its competitors H&M and Gap. Of its over 10 million Facebook fans, more than 400,000 are located in the US. H&M accrued 617,000 online visitors in July while Zara’s numbered 189,000 according to Nielsen, and other U.S. competitors are taking a piece of the online pie like Abercrombie & Fitch with Q2 sales of 11% of total revenue. Gap, a decade into online receives 9% of sales from its website. With the brands activity in social networking, it will be no surprise that people will be swarming Zara’s online store soon enough.
See full article here
I think that its very interesting how Zara uses photography as a way to promote their clothes and company. Many of the images they use are very attention grabbing and do a good job at making you want to be in the clothes you see. Selling clothing is mainly about promoting the image and feel you would have wearing the products, and by using many photographs especially on the online store)it gives the customer a good feel of the company and products.
ReplyDelete