In the newest campaign from "Got Milk?" after the travesty that was their PMS ads, actress Maggie Gyllenhaal takes the spotlight. Promoting milk in lattes, they take a french direction starting with "Oh la latte!" and "C'est magnifique!"
From Adweek: "The campaign aims to inspire mothers (Gyllenhaal has a 4-year-old daughter) to start each morning with a latte made with lowfat or fat-free milk." It also mentions that most people are missing these essential nutrients from milk in our morning routine.
The TV ad consists of steps to creating a latte with milk of your choice and in doing so, encourages others to try it at home. Emphasizing on the ease of making your own latte and in various different ways, this newest "Got Milk?" campaign is sure to pique interest.
Source: Adweek
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