For simply being a paint company, Sherwin-Williams does a fantastic job at creating eye catching and beautiful commercials. When I first saw this particular commercial on television, it literally made me stop what I had been doing and watch it.
One of the main reasons for this was because of the vibrant colors used in the commercial. All the colors used are bright, cheery and just pleasant to look at. It is also an interesting concept. All of the images created in the commercials are made from the paint swatches that one can find in any paint store. I think this is an interesting way to take a simple everyday item and look at it in a new way.
Another reason why I believe this commercial works so well is because it connects with the audience on a deeper level than simply 'buy our paint'. The commercial shows many different scenes of farm land, trains, city buildings and bridges all colored by the Sherwin Williams paint swatches. This makes it easy for people from many different backgrounds to be able to identify their life with what they are seeing.
These ads are very creative in the way they use paint swatches. It starts off leading you into a story almost and is a great way of keeping the viewers attention- like what happened to you. There is not much going on music wise and that helps to keep the viewer focused.
ReplyDeleteI also agree with all the points you made about the connection of the audience and the different views they show; the farm, trains, buildings, etc. You get a sense of feeling from this commercial and attachment, instead of simply viewing the ad.
I have always thought that Sherwin-Williams commercials have been 'attention grabbers'. Being a company that sells paint, they incorporate their colors and vibrant appearances to not only enhance their commercial, but it directly relates to their product, paint, without even needing to directly mention it. It is very interesting and smart from an advertising perspective.
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