Everyone knows the Super Bowl is the biggest advertising day of the year. Advertisers are paying nearly 4 million dollars for thirty second spots during this Sunday's matchup and to make sure they're getting the most from their money some companies are making commercials for their commercials.
This spot featuring Arnold Schwarzenneger is just one of many being run by Bud Light to build up hype for their super bowl commercial. But isn't this approach kind of counter intuitive to why companies pay the big bucks in the first place?
The super bowl is supposed to be a guaranteed audience for your advertisement and an instant way to get people talking about an ad and a product, yet companies are spending even more money to start the conversation early. Other companies are also releasing their super bowl advertisements early.
Are these really effective strategies for advertising?
Also I apologize if youtube plays an advertisement before the advertisement for an advertisement.
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