This commercial from Duracell features Deaf Seattle Seahawks fullback Derrick Coleman. Coleman is the first legally deaf person to ever play in the NFL.
The advertisement goes through Coleman's struggle as a deaf football player and makes the audience feel like they're a part of his success and his story before the product is even introduced in the ad.
The ad also features great copy such as the line "I've been deaf since I was 3, so I didn't listen." Many of Duracell's recent ad campaigns have tried to connect the use of their batteries with emotional stories like firefighters and sick kids. None of those campaigns have resonated quite as personally as this one.
This video has more than 9 million views currently and with Coleman joining his team in the Super Bowl next week, the ads popularity will likely continue to skyrocket.
Everything about this ad was inspiring. The fact that Coleman was able to overcome his obstacles and make it to the big time really plays on the audience's emotions. Duracell did a fantastic job portraying this player and the power of their batteries. I suspect it will definitely help them in the future with sales and exposure.
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