This commercial in particular was to help advertise for their new menu item "mighty wings." This commercial does a great job of grabbing the audiences attention by using familiar faces from the National Football League. Not only does it use celebrity appeal, it also incorporates a good bit of humor. Audiences are drawn in by the fact that players in the NFL are talking about McDonald's, even though they realize that's not actually what happens on the sidelines at games. Recently McDonald's begun airing this similar commercial promoting the dollar menu:
Similar, but also a funny commercial. These advertisements are clearly fun and humorous but from McDonald's standpoint, its safe to say they are also relatively inexpensive. By using footage that has already been filmed, all McDonald's has to do (assuming they can obtain rights to this footage) is work on a voice over clip that seems to match. This advertisement is both entertaining and effective in this sense.
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