Newcastle Beer Can Attract Without Money

Newcastle Beer has released a spoof advertisement video of what they would have entered into the Super Bowl ad pool if they had the money to sponsor such ads. The video is quite simple and plays upon the fact that they, like most marketing/advertising departments do not have the monetary funds to pay for a Super Bowl ad, but still want to find a way to be heard. By using suspenseful music, Newcastle is able to create a tone of pure epic-ness to describe how amazing their Super Bowl Ad would have been if it was able to be created. Humor also plays a role in the ad as they use dry copy in one version of the ad and have a sarcastic speaker voicing the copy in another version.

Newcastle didn't stop at the teaser video though, in fact they have basically launched an entire campaign around a fictional advertisement that they "never made." The company released a second quick video that gives viewers a quick rundown of what their ad would have had to make it so outrageous. According to Newcastle, skateboarding cats, partying with sharks on the beach, and dance offs featuring girls in bikinis would have sky rocketed this ad into advertising history while launching beer sales to an all time high.

Although the videos from Newcastle were made for fun, they are generating quite a buzz. Along with the media, the campaign has its own website, ifwemadeit.com, that allows fans to watch all versions of the "super awesome ad" that could have been. It just goes to show that money doesn't have to be the only factor in producing a great ad that catches people's attention. Newcastle has done well with the resources they have and provided a lesson for future ad firms and innovators to just always continue to think outside of the box.

-Sherie Key

Source: http://www.adweek.com/adfreak/newcastle-brown-ales-super-bowl-ad-teaser-best-youll-see-year-155146